When starting a new e-commerce business, there are a number of steps necessary to get your operation up and running:
- Have a killer product or assortment of products that are in high demand
- Build a fully-functional e-commerce website that is optimized to convert visitors into buyers
- Attract customers through effective marketing campaigns
However, you may have neglected an important aspect of running an e-commerce business that can ensure that new customers never return: errant fulfillment. An improperly shipped delivery, poorly-packed package or incomplete order can ruin the chances of a shopper returning.
Michael Koploy of the reviews company SoftwareAdvice.com recently put together a starter’s guide to optimal ecommerce fulfillment. Koploy advises new business owners to do the following:
- Understand your current capabilities by benchmarking fulfillment metrics such as inventory accuracy, order turnaround time and return rate
- Build specialized fulfillment teams to focus on order processing, picking, packing and shipping to eliminate waste and optimize processes
- Know when to outsource fulfillment to third-party logistics operations or drop shippers if stocking and fulfilling orders is stunting your company’s growth
For more, check out Koploy’s guide on the Software Advice blog: The Starter’s Guide to Effective eCommerce Fulfillment.
Michael Koploy was a guest blogger (Ghost Blogger) on Navy Gold to day, if you would like to send us some original and unique content well be happy to submit it and send you a credit link or 2 as well.
